Some marketing campaigns will be remembered for years (How many licks…?, Can you hear me now?). Certain slogans become timeless (Just Do It, Got Milk?). Spokespeople become cultural icons (The Marlboro Man, Flo). Some brands even become so synonymous with their product they become part of the lexicon as verbs (Google, Uber).
And then there are marketing campaigns that have influenced our lifestyle to the point they’ve shifted the entire culture. We don’t question them, and we’re likely unaware that we do and believe certain things because marketing agencies wanted us to. (Why do we propose with diamonds, after all?)
Here are six iconic things that started as marketing campaigns.
Most people don’t give typography a second thought when they see it. That’s ok. Fonts are like the audio in film — you don’t notice it until it’s off.
Font usage is vital to a brand image, and amateur designers tend to not know (or worse, not care) which fonts make people feel aesthetically pleased, and which fonts make people think, “I hate that, but I’m not sure why.”
Whether they’re dated, overused, or just plain ugly, these fonts need to be deleted from your life like the phone number of that ex you keep drunk texting.