PLA Media
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PLA Media
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Bringing an award-winning PR and marketing firm into the modern era.
Bringing an award-winning PR and marketing firm into the modern era.
PLA Media is an award-winning publicity and marketing company, located on Music Row in Nashville. While they have always been rock stars at what they do, they hadn’t updated their style for about a decade, and simply didn’t look the part. After they made the decision to expand their client base and diversify their service offerings, they were in need of a complete branding overhaul. Enter: MWC.
Matt has an incredible eye for graphic design. When you have a visual goal, he somehow finds a way to turn what you see in your mind into a physical representation. In a creative arena with very few boundaries, he’s great at filtering a broad need into a finely-tuned finished product.
— Mark Logsdon
Executive Director, PLA Media
Logo
PLA’s original logo was designed in 1985 when the company was founded by industry icon Pam Lewis. At some point the company rebranded. By the time I got there, we’ll just say that logo was… dated. So I started from scratch; however, as I embarked upon creating a new look for the company, I wanted to honor its storied history.
The inspiration
Original Logo
Throw it back.
Pixels
Keep it contemporary.
Sound levels
Located on Music Row in Nashville, TN
The result
The inspiration
Original Logo
Throw it back.
Pixels
Keep it contemporary.
Sound levels
Located on Music Row in Nashville, TN
The result
HEX #6A292B
HEX #FEA31A
HEX #336A7E
HEX #6A292B
HEX #FEA31A
HEX #336A7E
HEX #EFEFEF
WEB / COLLATERAL TITLE
WEB / COLLATERAL SUBTITLE AND BODY
LOGO / MISC BODY
TRACKING: 520
HORIZONTAL SCALE: 120%
HEX: #2C2C2C
Collateral Design
