Every other company refers to brands as “stories.” Fair enough, but you know what makes a great story? Conflict. I don’t like that. Instead, I think branding is the reason you want to hear the story in the first place. It’s what drives you to the story — the world, the themes, the premise, the fact that it stars Brad Pitt. This is the big picture. The essence. The “why” of what you do. Sound grandiose? Well… think big or go home.
The sexy stuff. This is what your audience sees, often before they know anything about your finished product. I take all that brand strategy and use it to fuel the design using one word: consistency. (And antidisestablishmentarianism because it’s fun to say.)
I’m also a writer, so I think like one. No, that doesn’t mean I create drunk and edit sober (although… sure, sometimes). It means I believe the written word can be one of the most powerful things in the world. I take your big, brilliant ideas and finely tune them into a perfectly-crafted message, giving people a reason to want to hear your story in the first place. (I’m also pretty good at callbacks.
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