This is going to be a practical exercise. A meta post if you will. Because I wrote this while I was in a very negative emotional place. (I edited it and wrote this intro in a much better mindset.)
Some marketing campaigns will be remembered for years (How many licks…?, Can you hear me now?). Certain slogans become timeless (Just Do It, Got Milk?). Spokespeople become cultural icons (The Marlboro Man, Flo). Some brands even become so synonymous with their product they become part of the lexicon as verbs (Google, Uber).
And then there are marketing campaigns that have influenced our lifestyle to the point they’ve shifted the entire culture. We don’t question them, and we’re likely unaware that we do and believe certain things because marketing agencies wanted us to. (Why do we propose with diamonds, after all?)
Here are six iconic things that started as marketing campaigns.
Most people don’t give typography a second thought when they see it. That’s ok. Fonts are like the audio in film — you don’t notice it until it’s off.
Font usage is vital to a brand image, and amateur designers tend to not know (or worse, not care) which fonts make people feel aesthetically pleased, and which fonts make people think, “I hate that, but I’m not sure why.”
Whether they’re dated, overused, or just plain ugly, these fonts need to be deleted from your life like the phone number of that ex you keep drunk texting.
When I’m not drawing things or writing things, sometimes I’m pretending to be other people. From the moment I stepped into my first acting class I knew the lessons and techniques I learned would be beneficial to my everyday life. Actors are among the most driven people I’ve ever been around — but if there’s a profession where success and failure (and overcoming that failure) is in your face constantly, it’s in the world of acting.
Freelancing, solopreneurship, outsourcing, and stay-at-home employees are on a dramatic rise. In fact, according to Silicon Republic, “remote working will rival fixed office locations by 2025.” If you have recently joined, or are looking to join, those of us who go to work in our sweatpants, you’ll need to make sure your productivity doesn’t slack. (Especially on casual Fridays — that’s boxer brief day in my office.)
Here are seven ways to maximize your time in the new home headquarters.