Most people don’t give typography a second thought when they see it. That’s ok. Fonts are like the audio in film — you don’t notice it until it’s off.

Font usage is vital to a brand image, and amateur designers tend to not know (or worse, not care) which fonts make people feel aesthetically pleased, and which fonts make people think, “I hate that, but I’m not sure why.”

Whether they’re dated, overused, or just plain ugly, these fonts need to be deleted from your life like the phone number of that ex you keep drunk texting.

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