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Case Studies

Art strategy at work.

Jackie Castro

Branding


Branding / Identity
Single Art
Digital
Merch
When Colombian-American pop singer Jackie Castro first came to me, she had no solo music released. What she did have was a SoundCloud link with 10-12 demos she’d been working on. I was hooked. And that SoundCloud playlist was on repeat in the office as I set to work creating the initial Jackie Castro brand. Luckily, when an artist has her voice, her look, and her work ethic, it’s a fun process.

Megan Davies

Design



Album / Single Art
Tour
Digital
Merch
Megan Davies is one of those creatives who makes other creatives jealous. Maybe that’s how she’s gotten close to 1.5 million YouTube subscribers.
Those subscribers, however, came largely from cover songs. So when she was ready to rebrand and release original music into the world, Megan came to me for help with the visuals.

PLA Media

Branding


Branding / Identity
Digital
Collateral
PLA Media is an award-winning publicity and marketing company, located on Music Row in Nashville. While they have always been rock stars at what they do, PLA hadn’t updated their style for about a decade, and simply didn’t look the like rock stars in the digital age. After they made the decision to expand their client base and diversify their service offerings, they were in need of a complete branding overhaul. Enter: MWC.

ROSA Magazine

Design



Branding
Graphic Design
Layout
Collateral
ROSA Magazine approached me at its inception to help with their layout and graphic design, and I jumped at the new opportunity. The magazine showed promise, with a meaningful message and a target market anxious for powerful content.
Little did I know, the magazine had failed to budget for a full design team… I was pretty much it.

Songfluencer

Branding


Graphic Design
Layout
Digital
This startup came to me saying, “We’re growing faster than expected… we need marketing material ASAP!” They had a logo and one helluva service (essentially, making music go viral), but that was it. I set to work quickly so Songfluencer looked like industry veterans as they pitched their service to the biggest artists, influencers, and labels on the planet.

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